How can we go beyond visuals when designing digital products?

So far in my blog, I’ve covered two ways to do that: One is to understand the user mental model. Another is to be more cognizant of the relationship between design and metrics. There’s a third way, which is to leverage cognitive biases.

According to verywellmind.com, cognitive biases are systematic errors in our thinking. They are the attempts of our brains to simplify information processing. They serve as heuristics, or rules of thumb, that can help us make decisions faster.

If you’re new to cognitive biases, here are five real-life examples I’ve collected that beautifully illustrate how they can be used in product design. Definitions of the biases below are pulled from Wikipedia.

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