UX can mean a lot of things and has many moving parts such as interaction design, visual design and user research. Two UX practitioners can be doing wildly different things even if they are working on the same project inside the same company. UX strategy is a term I came across a few years ago, but I had never taken the time to investigate. The book UX Strategy: How to Devise Innovative Digital Products that People Want written by Jaime Levy demystifies the strategy part of UX. Reading it gave me a lot of clarity.Continue reading
What if you’re asked to propose to a prospective client a new feature for their existing product. You’ve never worked with this client before, and you’ll need to finish all this in a short period of time. How will you handle this challenge?
Recently, the design team I’m in was tasked with something similar. I proposed the idea of using the 5W1H framework to the team and moderated the brainstorming session. It turned out to be an effective one and help us come up with interesting new product features.