Brainstorm Product Features Quickly Using the 5W1H Framework

What if you’re asked to propose to a prospective client a new feature for their existing product. You’ve never worked with this client before, and you’ll need to finish all this in a short period of time. How will you handle this challenge?

Recently, the design team I’m in was tasked with something similar. I proposed the idea of using the 5W1H framework to the team and moderated the brainstorming session. It turned out to be an effective one and helped us come up with some interesting new product features.

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