5 Principles That Stuck with Me After Reading Universal Principles of Design

Universal Principles of Design is a book that I should’ve read earlier as a product designer. It gave me new perspectives in thinking about the tricky design problems or situations I encountered in the past, and new ideas on how to approach a design project in the future. Below are 5 principles that stuck with me after I read this book.

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If Product Design Is Not Figma, Then What Is It?

This article was written to help product designers better explain to non-designers the value of design. Junior designers or people who aspire to become a UXer should also be able to gain a deeper understanding of design through this article.

Overview

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Will It Fly?

A thought experiment for evaluating the potential of your product ideas

This is part of the series on how design can help you build better product.

Thought Experiment

At the end of the previous article Say No to Dogmatism in UX Design, there’s a list of questions for you to examine your product ideas.

  • Is there a user pain or problem here?
  • Is the pain painful enough?
  • Is there an existing solution?
  • Is the existing solution good enough?
  • Is this the right problem to solve?

By answering the questions above, you’ll be able to have a more realistic estimate of the potential of your ideas.

Let’s take a look at a few other examples that include some of the products that we’re all pretty familiar with and analyze their success or failure using the list of questions that we just saw.

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Want to Evangelize UX? Start with Competitor Analysis and Data-Driven Design

With products or services created by design-led companies such as iPhone and AirBnB gaining recognition, product teams nowadays are more aware of the existence of design, and yet many still think of it as something that is of lower priority than engineering or product management.

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This Book Will Change the Way You Look at Data in Design: Learnings from Reading Designing with Data

How do you feel when the success of your design hinges on metrics? For me, I used to not like it. I felt that it was too rigid and that design shouldn’t be reduced to a number game, which I talked about earlier. Since then, I’d been trying to learn the best practices of integrating data into design, and this book Designing with Data — written by Rochelle King, Elizabeth F. Churchill and Caitlin Tanhelped me understand better the role data plays in product design. I’m sure you’ll benefit a lot from this book, just like I did. Below are my learnings.

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