{"id":1199,"date":"2023-08-24T18:05:32","date_gmt":"2023-08-24T18:05:32","guid":{"rendered":"http:\/\/www.simon-li.com\/design-and-code\/?p=1199"},"modified":"2025-03-04T19:15:11","modified_gmt":"2025-03-04T19:15:11","slug":"will-it-fly","status":"publish","type":"post","link":"http:\/\/www.simon-li.com\/design-and-code\/will-it-fly\/","title":{"rendered":"Will It Fly?"},"content":{"rendered":"\n<p><strong>A thought experiment for evaluating the potential of your product ideas<\/strong><\/p>\n\n\n\n<p><em>This is part of the series on\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=jdV2LII9Xlc\" target=\"_blank\"><em>how design can help you build better product<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"If Product Design Is Not Figma, Then What Is It?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jdV2LII9Xlc?start=554&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"31ac\">Thought Experiment<\/h3>\n\n\n\n<p id=\"56be\">At the end of the previous article&nbsp;<a href=\"https:\/\/bootcamp.uxdesign.cc\/say-no-to-dogmatism-2af60cc774df\" rel=\"noreferrer noopener\" target=\"_blank\"><em>Say No to Dogmatism in UX Design<\/em><\/a>, there\u2019s a list of questions for you to examine your product ideas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Is there a user pain or problem here?<\/em><\/li>\n\n\n\n<li><em>Is the pain painful enough?<\/em><\/li>\n\n\n\n<li><em>Is there an existing solution?<\/em><\/li>\n\n\n\n<li><em>Is the existing solution good enough?<\/em><\/li>\n\n\n\n<li><em>Is this the right problem to solve?<\/em><\/li>\n<\/ul>\n\n\n\n<p id=\"3c0c\">By answering the questions above, you\u2019ll be able to have a more realistic estimate of the potential of your ideas.<\/p>\n\n\n\n<p id=\"d9d5\">Let\u2019s take a look at a few other examples that include some of the products that we\u2019re all pretty familiar with and analyze their success or failure using the list of questions that we just saw.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6b03\">Microsoft Word vs Google Docs<\/h3>\n\n\n\n<p id=\"451e\">Word and Google Docs are quite similar. They are both word processing software. Why was Google Docs able to take away market shares from Word while the new Dovrak and Colemak layouts weren\u2019t able to compete with QWERTY?<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*-od2RBxeC8DFKg_v4biuuQ.jpeg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p id=\"35b3\">Well, that\u2019s because Google Docs is a pioneer in allowing multiple users to collaborate on a document online in real time. This convenient feature created a significant amount of value for users far beyond the improvement in efficiency delivered by the new keyboard layouts. The experience of this feature is intuitive and doesn\u2019t require much learning. The value offered by this feature successfully differentiated Google Docs from Word and therefore enabled Google Docs to take away market share from Microsoft Word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"987e\">Google vs Bing<\/h3>\n\n\n\n<p id=\"271b\">Now let\u2019s compare Google and Bing. Both are search engines. As you may know, Bing recently got an upgrade which added AI capabilities. For this example, let\u2019s just consider the version of Bing before the upgrade. Why wasn\u2019t Bing able to take away Google\u2019s market share?<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*gHxArmmeuA21IUwk08IKRg.jpeg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p id=\"bf23\">Well, that\u2019s because Bing is very similar to Google in terms of value proposition.<\/p>\n\n\n\n<p id=\"e878\">Bing failed to create a significant amount of new value for the users through unique features and therefore failed to create a competitive edge to differentiate itself from Google. Additionally, its results were often no better than Google\u2019s, sometimes even slightly worse. Given the excellent search results that Google had provided and the large number of existing users it already had, it was hard for Bing to gain market share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"caf6\">The Impact\/Effort Matrix<\/h3>\n\n\n\n<p id=\"c0f3\">Now that we\u2019re aware of the potential impact of our idea, we can decide the best way to move forward using the impact\/effort matrix.<\/p>\n\n\n<div class=\"wp-block-image aligncenter\">\n<figure ><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*SV_9XsTUfBY-956WZfcjZA.jpeg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source:&nbsp;<a href=\"https:\/\/e-qip.ca\/resources\/impact-effort-grid-decision-making-matrix\/\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/e-qip.ca\/resources\/impact-effort-grid-decision-making-matrix\/<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p id=\"e0ea\">If your idea has a lot of potential, then you should either work on it immediately or treat it like a major project with careful planning and execution, depending on how much effort is required to implement it.<\/p>\n\n\n\n<p id=\"bac0\">And based on the matrix, if the impact of your idea is small, then you may want to either put it in the backlog or rethink the idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A thought experiment for evaluating the potential of your product ideas This is part of the series on\u00a0how design can help you build better product. Thought Experiment At the end of the previous article&nbsp;Say No to Dogmatism in UX Design, there\u2019s a list of questions for you to examine your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[140],"class_list":["post-1199","post","type-post","status-publish","format-standard","hentry","category-design-in-general","tag-design-thinking"],"_links":{"self":[{"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":4,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"predecessor-version":[{"id":1231,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/posts\/1199\/revisions\/1231"}],"wp:attachment":[{"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.simon-li.com\/design-and-code\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}